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hat creek burger co. - round rock

round rock, tx

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The fourth project with Hat Creek Burger Company was the first clean site with little restrictions. With little to respond to, we focused on the signature barn form, splitting it into three programmatic volumes that defined the entry and play sides of the structure.  The play sign becomes the key branding moment visible up and down the highway and has become the go-to photo opp for Hat Creek's social media feeds.